Herbert Smith Freehills LLP‘s advertising and marketing team is led by Hayley Brady, an expert in digital commercial, transactional and regulatory matters. Clients of the practice range from advertising agencies to global brands and technology companies. The team is known for its skills in the structuring and negotiation of global advertising deals, sponsorship and commercial agreements. James Balfour is a key team member, and assists with advertising and marketing arrangements as well as sponsorship deals. Rachel Kane is another contact for sponsorships, influencer marketing and ad agency deals agreements.
L’éditorial du Legal 500
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Témoignages
Collectés indépendamment par l'équipe de recherche du Legal 500.
‘The team is excellent in addressing contractual and regulatory risks and navigating these taking the particulars of your business and the commercial considerations into account.’
‘Alongside their expertise, Hayley Brady and James Balfour deliver a great service. They are solution-oriented, commercially savvy and provide excellent advice and perspectives on the legal topic or the deal you are working on.’
‘An excellent understanding of the media industry and specific needs and requirements.’
‘James Balfour has been outstanding as has Hayley Brady. Very approachable and responsive.’
Clients clés
- Bauer Media
- Uber
- British American Tobacco
- STV
- Sky
- KFC
- Big Issue
- ALD Automotive
- Invesco
Points forts
- Advised BAT on its partnership agreement with McLaren for Formula 1, including on the negotiation of a multi-year extension of the arrangement which includes on-car branding.
- Advised STV on its renegotiation of certain rights in relation to distribution by STV of ITV digital content as well as advertising sales arrangements in respect of STV airtime.
- Assisted The Big Issue Company Limited with the drafting and negotiation of an agency partnership agreement with the counterparty Publicis Media on behalf of Publicis' client Citroën.
Avocats
Les grands avocats de demain
Jeunes associés disposant d’une reconnaissance montante sur le marché, jouant régulièrement un rôle clé dans des dossiers majeurs.
Responsable de la pratique
Hayley Brady
Autres avocats clés
James Balfour; Rachel Kane