Bird & Bird LLP

Bird & Bird LLP‘s advertising and marketing practice is notable for its work in adtech and comparative advertising matters. The adtech arm of the department is led by Alex Dixie, a go-to for mandates at the intersection of technology and advertising, who often advises on procurement, appointment and use of adtech platforms as well as media buying arrangements and data protection issues. The practice draws on its strong IP group to advise on potential IP infringements, and also showcases strength in sponsorships. Craig Giles, who focuses on sports media rights, co-leads the marketing practice, and handles pricing requirements and complaints before regulators. Will Deller is a key contact for advertising regulations related to the video games industry.