Cruz Marcelo & Tenefrancia‘s group is highly regarded for its ’vast experience’ in IP. Its workload includes representing its international clientele on trademark registration applications; protection of trade secrets and business models; and matters involving anti-piracy and enforcement. Advising on regulatory compliance and product liability in line with the FDA regulations is another area of expertise of the team. Susan D. Villanueva oversees the practice and is a specialist in litigation and enforcement work. Patricia Bunye is a key practitioner equipped to handle licensing, franchising and regulatory cases, Divina Gracia E. Pedron has experience in brand protection, and Rowanie Nakan leads the firm’s patent group. Bunye is considered a ‘standout name’ alongside Carlo Valerio.
L’éditorial du Legal 500
- Profil
Distinctions
La satisfaction du client
Témoignages
Collectés indépendamment par l'équipe de recherche du Legal 500.
‘Cruz Marcelo & Tenefrancia not only knows IP laws in theory but also provides practical solutions which manage expectations of IP clients and guides their further decision-making.'
'The firm has vast experience in IP.'
- 'One thing that I admire about CMT, especially with registration of new trademarks, is their immediate provision of options and procedures because they know such matters are time-sensitive.’
‘Patricia Bunye and Carlo Valerio are standout names.'
- 'What makes the individuals standout and different from competitors is their efficiency and responsiveness.'
‘Very knowledgeable and good customer service.’
‘Good work ethic.'
'Aside from their very collaborative efforts, they are also very organised, and you wouldn't be left hanging on things you would like to know about a case.'
Clients clés
- University of the Philippines
- Philippine Department of Science and Technology
- Technological Institute of the Philippines
- Green Cross, Inc.
- Oceanic Empire Limited
- The Manufacturers Life Insurance Company
- Vice Cosmetics Group, Inc. (VCGI)
- In-N-Out Burgers
- Fundacion Sanso
- Zalora SEA
Points forts
- Represented Green Cross, Inc., a leading Filipino company in the personal care, health, and hygiene industry in defending its right over its corporate and trade name “GREEN CROSS”.
- Represented VCGI in defending the latter’s trademark application against an opposition filed by popular celebrity Jose Marie Viceral who is also known as “Vice Ganda” on the ground that VCGI supposedly used the “VICE COSMETICS” mark without his consent.
Avocats
Hall of Fame
Avocats au sommet de leur profession, largement reconnus et respectés par l'ensemble du marché pour leur expertise éprouvée et leur intervention récurrente et longue date dans les dossiers les plus complexes et prestigieux.
Les grands avocats du marché
Avocats associés reconnus parmi les leaders du marché par leurs pairs et leurs clients, régulièrement présents dans les grands dossiers dans lesquels ils sont au premier plan.
Les grands avocats de demain
Jeunes associés disposant d’une reconnaissance montante sur le marché, jouant régulièrement un rôle clé dans des dossiers majeurs.
Meilleurs collaborateurs
Jeunes avocats collaborateurs ou counsels qui se distinguent régulièrement par leur présence dans des dossiers importants du marché, et qui sont identifiés par le marché comme de jeunes talents à suivre.
Carlo Valerio
Responsable de la pratique
Susan D. Villanueva
Autres avocats clés
Patricia Bunye; Rowanie Nakan; Divina Gracia E. Pedron; Carlo Valerio