Herbert Smith Freehills Kramer

Herbert Smith Freehills Kramer is at the forefront of advertising litigation in the US, representing large domestic advertisers, pharmaceutical companies, consumer product clients, retailers and software firms. The firm is instructed by global brands to handle false advertising cases under the Lanham Act. It has also been active in consumer class actions, National Advertising Division (NAD) and National Advertising Review Board (NARD) challenges. Norman Simon chairs the advertising litigation practice in New York and specializes in representing clients in Lanham Act cases and class action litigation such as consumer fraud statues. Eileen Patt is a leading civil litigator who mainly represents brands in false advertising disputes and challenges before the NAD. Commercial litigation specialist Boaz I. Cohen is also a key part of the advertising litigation team. The firm also supports its disputes practice with its advisory team which assists with providing clearance for advertising copy and advises on claim substantiation.