Patterson Belknap Webb & Tyler LLP

The false advertising practice at Patterson Belknap Webb & Tyler LLP is known for its expertise in the advertising space, particularly assisting brands from food and beverage, cosmetics, pharmaceutics and other key areas in high-stakes litigation and regulatory proceedings. The firm has been active in consumer class actions over the last year involving issues such as labeling issues. Practice head Steven Zalesin leads the New York-based team and is an authority on false advertising cases, having represented both plaintiffs and defendants in trial and appellate courts. Jane Metcalf is noted for her expertise in commercial litigation, representing clients in false advertising claims, class actions and ligation involving FDA-regulated products. Pharmaceutical, dietary supplement, cosmetic, insurance and finance clients area all served by false advertising specialist Joshua Kipnees.