Loeb & Loeb LLP‘s advertising disputes practice is jointly led out of New York and Chicago by advertising experts David Mallen and Thomas Jirgal, respectively. The firm is the go-to for NAD disputes work, regularly representing advertisers in a variety of issues from comparative and environmental claims to disputes involving native advertising, product packaging and pricing. The team is well-versed in all types of NAD procedures including complex track which it has actively assisted clients with since its inception in 2020. The firm also represents clients in advertising litigation outside of the NAD such as Lanham Act litigation, consumer class actions and FTC investigations. Jirgal has acted as lead counsel for advertising clients before the NAD for a wide range of industries including entertainment, communications, consumer goods and personal care. Mallen utilizes his previous experience as former deputy director of the NAD to defend and challenge NAD claims. In Chicago, Libby O'Neill focuses on advertising claim substantiation and disputes as well as promotions.
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‘David Mallen in particular has a unique expertise engaging with the National Advertising Division (NAD). David is able to interface with NAD in a way that produces invaluable insights and results for his clients. ’
‘The Loeb team is incredibly responsive and very technically proficient. They approach each project with skill and expertise. Loeb & Loeb handles each case with the utmost professionalism.’
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Responsable de la pratique
David Mallen; Thomas Jirgal
Autres avocats clés
Libby O'Neill